# Understand the main concepts

> Learn how workspaces, products, angles, offers and ads fit together.

The main sequence is **workspace → product → buying angle → ad**. Each part answers a different question.

| Term         | What it means                                                         | Example                                                  |
| ------------ | --------------------------------------------------------------------- | -------------------------------------------------------- |
| Workspace    | The working area you have selected in Sellify.                        | The area for your store or team.                         |
| Product      | The saved context about an item you sell.                             | Name, description, images and source pages for a bottle. |
| Research     | Evidence and ideas that help you understand the product and customer. | Customer questions or product specifications.            |
| Buying angle | A reason a particular customer might care.                            | Easy to carry during a commute.                          |
| Hook         | An opening line or idea that draws attention to the angle.            | “Make room for water on your daily commute.”             |
| Hero image   | A product image available for use in creative.                        | A clear image of the bottle itself.                      |
| Offer        | Commercial terms you actually provide.                                | A genuine bundle or current discount.                    |
| Ad creative  | The image and copy a customer sees.                                   | A product image with a headline.                         |
| Campaign     | The advertising delivery setup, including targeting and budget.       | A campaign in an advertising platform.                   |
| Credits      | Units used by metered actions.                                        | Generating a batch of buying angles.                     |

## Product facts and marketing ideas

A fact describes the product: “750 ml capacity.” An angle explains why that could matter: “Enough water to take on your commute.” A hook introduces that idea in a short line.

Keep the boundaries clear. A carry loop does not prove a bottle is leak-proof. An attractive image does not prove the product is popular. An AI-generated review or customer quote is not real evidence.

## Saved research and chat are different

An Agent reply can help you think through an idea. It is not automatically a saved buying-angle record. Use [Products and Research](https://sellify.ai/docs/research) for the structured library and [Chats](https://sellify.ai/docs/sellify-agent) for conversations.

## What “winner” means

Marking an angle as a winner organizes your work. It does not run a campaign test or certify a result. Use your own evidence to decide whether the label is justified.

Continue with [your first product](https://sellify.ai/docs/products).