Understand the main concepts
Learn how workspaces, products, angles, offers and ads fit together.
The main sequence is workspace → product → buying angle → ad. Each part answers a different question.
| Term | What it means | Example |
|---|---|---|
| Workspace | The working area you have selected in Sellify. | The area for your store or team. |
| Product | The saved context about an item you sell. | Name, description, images and source pages for a bottle. |
| Research | Evidence and ideas that help you understand the product and customer. | Customer questions or product specifications. |
| Buying angle | A reason a particular customer might care. | Easy to carry during a commute. |
| Hook | An opening line or idea that draws attention to the angle. | “Make room for water on your daily commute.” |
| Hero image | A product image available for use in creative. | A clear image of the bottle itself. |
| Offer | Commercial terms you actually provide. | A genuine bundle or current discount. |
| Ad creative | The image and copy a customer sees. | A product image with a headline. |
| Campaign | The advertising delivery setup, including targeting and budget. | A campaign in an advertising platform. |
| Credits | Units used by metered actions. | Generating a batch of buying angles. |
Product facts and marketing ideas
A fact describes the product: “750 ml capacity.” An angle explains why that could matter: “Enough water to take on your commute.” A hook introduces that idea in a short line.
Keep the boundaries clear. A carry loop does not prove a bottle is leak-proof. An attractive image does not prove the product is popular. An AI-generated review or customer quote is not real evidence.
Saved research and chat are different
An Agent reply can help you think through an idea. It is not automatically a saved buying-angle record. Use Products and Research for the structured library and Chats for conversations.
What “winner” means
Marking an angle as a winner organizes your work. It does not run a campaign test or certify a result. Use your own evidence to decide whether the label is justified.
Continue with your first product.