# Work with angles

> Focus and All views, pinning, winners, notes, the New angle panel, linking across products, and what generation costs.

Generating angles is the quick part. This page covers what you do with them afterwards: keeping the list in order, marking the ones that worked, sharing an angle between products, and adding your own.

Open **Research** under **Brain** in the sidebar. New angles are always created for a product, so a workspace with nothing in Products has nothing to show here. The one exception is an angle whose product was later deleted; see the last troubleshooting entry on this page. Service workspaces see "service" wherever this page says "product"; the behavior is the same.

## Focus and All

The toolbar controls what you are looking at.

- **Focus** shows one product at a time. The **Product focus** picker names the current product; select it to **Choose product** from a list that shows each product's angle count. Sellify remembers the product you focused last.
- **All** shows every product that has angles, each in a collapsible group with an **Open product page** link. Use it for a quick scan across products.

The **Research view** switch between **Focus** and **All** sits beside the picker.

In Focus mode, the **Buying angles** panel has two tabs once the product has at least one angle: **Ideas**, which is every angle linked to the product, and **Winners**, which is the ones you have marked. Both show a count. The list shows six cards at a time, with **Show all (n)** and **Show less** to expand and collapse.

## Generate a batch

**Generate with AI** in the toolbar writes a batch of angles for the focused product. Sellify reads the product's description, URLs and research documents. It requests six angles, and each angle created costs about 7 credits (your provider configuration can change that).

The button is disabled in two cases, and hovering it tells you which:

- **Switch to Focus mode to bulk-generate for a product.** Bulk generation needs to know which product to write about.
- **Add a description, a product URL, or a research document before generating angles.** The product has no usable evidence yet.

While a batch runs, a banner shows the step: **Writing angles**, **Ranking angles**, then **Saving angles**. You can keep working; the new cards arrive together with a **New** badge. If the run fails, the banner has a **Retry** button.

The same batch runs from a product page with **Generate angles** under **Buying angles**, which also requests six. The guided first-product flow asks for ten. See [Recover when angle generation does not finish](https://sellify.ai/docs/research/generation-problems) if a run stalls.

If you are out of credits, Sellify shows **You're out of credits** with a **View plans** link. See [Understand credits](https://sellify.ai/docs/credits).

## Add one angle yourself

**New angle** opens a panel that walks through three steps. From a product page the product is already set and the panel says **Angle will be linked to this product**.

1. **Product**

   Pick the product the angle belongs to. An angle always belongs to a product; you can link it to more later.

2. **Method**

   **Generate with AI** takes a short brief and fills in the name, hook and copy. **Write manually** gives you the fields to fill in yourself.

3. **Brief, or the angle**

   For the AI route, describe the angle in the **Brief** box. Suggestion chips (**Skeptic**, **Gift**, **ROI**, **Status**, **Expert**) drop in a starting brief you can edit. A specific brief works better than a vague one: name the buyer and the objection.

   For the manual route, fill in **Angle name** (required), **Hook** and **Description**.

   Select **Create angle**.

The AI route is charged as angle generation, so it uses credits. Writing an angle manually does not.

If the generated angle does not fully match your brief, a note says so and names what is missing. **Regenerate** tries again with the same brief.

## Order the list

Drag a card to move it. The order is saved for that product, so it is the order you see next time, on the Research page and on the product page alike.

To hold an angle at the top regardless of order, open its menu and choose **Pin to top**. **Unpin** releases it. Pinned cards show a pin icon.

## Mark winners

Once you have run an angle and evaluated it, open the card menu and choose **Mark as winner**. The menu names the product you are marking it for, because winners are per product: the same angle can be a winner for one product and untested for another. **Remove winner** undoes it.

Winners collect on the **Winners** tab and carry a trophy icon on the card. Until you mark one, the tab reads **No winners yet**.

A winner is a label you apply. It does not measure performance, and generating an angle does not make it one.

## Edit an angle

Choose **Edit** from the card menu to open **Edit angle**. You can change the **Name**, **Hook**, **Description** and **Status**, then **Save changes**.

Status is yours to manage: **draft** while you are still thinking, **testing** while it is running, **active** for the ones you are committed to, **winning** for proven performers.

## Share an angle across products

An angle can belong to more than one product. If two products sell to the same person for the same reason, write the angle once.

To attach an existing angle to another product, open that product's page and select **Link existing** under **Buying angles**. The **Link existing angles** panel lists angles already used on other products, with a search box and a note of how many products each one is linked to. Tick the ones you want and select **Link**.

To detach one, use **Unlink from this product** on the card menu. The option only appears when the angle is linked to more than one product, because an angle always needs at least one.

## Delete an angle

Choose **Delete** from the card menu. The confirmation reads **Delete this angle?** and warns that removing it also unlinks it from every product.

> **Deleting removes the angle everywhere**
>
> Deleting removes the angle from every product it is linked to, not only the one you are looking at, and cannot be undone. If you only want it off this product, use **Unlink from this product** instead.

## Notes, ideas and to-dos

Below the angles in Focus mode is **Product memory**, for thinking that is not an angle yet: audience observations, a seasonal plan, a market note you do not want to lose.

Pick **Note**, **Idea** or **To-Do**, type, and select **Add Note** (or **Add Idea**, **Add To-Do**). Ctrl + Enter adds it too. Filter the list with **All**, **Notes**, **Ideas** and **To-Dos**; each shows a count. A to-do has a checkbox to mark it done. Notes stay attached to the product.

## Turn an angle into an ad

Three routes, all ending in the same place:

- **Create ads** on the angle card.
- **Create ads from this angle** at the bottom of **Angle details**.
- **Create ads with this format** beside a recommended format, which carries the format across too.

All three open ad creation with the product and angle filled in. See [Prepare and review your first ad](https://sellify.ai/docs/create-ads).

## If something is not right

### Generate with AI is greyed out

**Why this happens:** you are in All mode, or the focused product has no description, URL or research document to read.

**What to do:** hover the button to see which. Switch to **Focus** and pick a product, or add a description or product URL on the product page first.

### I can't unlink an angle

**Why this happens:** the angle is only linked to this one product, and an angle always has to belong to at least one, so the option is hidden.

**What to do:** link it to another product first if you want to move it, or delete it if you are done with it.

### An angle I deleted is gone from a different product too

**Why this happens:** deleting removes the angle everywhere. Unlinking is the per-product action.

**What to do:** deleted angles cannot be recovered. Recreate it with **New angle**, and use **Unlink from this product** next time.

### Create ads says to link the angle to a product first

**Why this happens:** the angle is not linked to any product, so there is no product context to build the ad from.

**What to do:** this happens when the angle's product was deleted, and **Link existing** cannot pick up an angle with no product. Open the product you want to advertise and recreate the angle with **New angle**, then create ads from there.

## Related

[Read an angle](https://sellify.ai/docs/research/read-an-angle) · [Find and organize saved research](https://sellify.ai/docs/research/saved-research) · [Review and update a saved product](https://sellify.ai/docs/products/update-information) · [Understand credits](https://sellify.ai/docs/credits)
