# Create a Google Ads campaign

> Three steps take a product and your Sellify creative to a paused Performance Max campaign in Google Ads.

Select **Create campaign** in the Google Ads top bar. The wizard has three steps, shown down the side: **Setup**, **Creative** and **Review**.

Every campaign it creates is a Performance Max campaign, targeted at the United States, and paused. You choose the product, the goal, the budget and the creative.

## Before you start

A Google Ads account has to be connected, or the first step will stop you. See [Connecting your account](https://sellify.ai/docs/google-ads-manager/connecting-your-account).

Have your creative ready in [Create ads](https://sellify.ai/docs/create-ads) if you want to pick from your library rather than upload. You will need one square image and one horizontal one.

## Step 1: Setup

The heading asks **What are you advertising?**

1. **Choose the product**

   If you have products saved in Sellify, pick one under **Pick an Ads Maker product**. Otherwise, paste the product page address into **Paste your product or store URL**.

   The address must start with `https`. Google Ads will not accept an `http` page.

2. **Check the Google Ads account**

   The **Google Ads account** card shows which account the campaign will be created in. Owners and admins can select **Manage** to change it.

3. **Pick a goal**

   Choose **Sales**, **Leads** or **Traffic**. Sales is the default, and it is the only goal that needs Merchant Center.

4. **Set a daily budget**

   Tap a preset (**$20**, **$50**, **$100** or **$200**) or drag the slider anywhere from $10 to $200 in $5 steps. Sellify shows the rough monthly total underneath.

5. **Continue**

   Select **Next: Creative**.

Country and target return on ad spend are set for you and shown on the review step. You do not choose them here.

## Step 2: Creative

The heading is **Pick your creative**. Google needs your logo, two product images in different shapes, and a set of headlines and descriptions.

### Ad images

Under **Ad images** you will see your Sellify ad library, with **All ads** and any folders you have made as filters at the top. Two slots need filling:

- **Square image** (1:1)
- **Horizontal image** (16:9)

Select an image to put it in a slot, or use **Upload image** on the slot to add one from your computer. Uploads can be JPEG, PNG, GIF or WebP up to 5 MB, and Sellify saves them to your library as well.

> **The two images must be different files**
>
> Google rejects one image reused in both shapes. If you only have one, generate or upload a second in the other shape.

If a slot has nothing suitable, the picker says so and offers **Open AI Ads Maker** to generate one.

### Logo

The **Logo** card pulls from your workspace settings. Pick **Logo (light)**, **Logo (dark)** or **Workspace logo**. If none is set, the card shows **Required** and tells you to add a logo in workspace settings first.

### Headlines and descriptions

**Headlines · min 3** takes up to 15 headlines of 30 characters or fewer. **Descriptions · min 2** takes up to five descriptions of 90 characters or fewer.

Sellify suggests text from the ad you picked, its product and its angle. Select the ones you want, or type your own and add them.

The **Live preview** on the right shows how a search ad would look with your text.

Select **Next: Review** when the slots, logo, headlines and descriptions are all filled.

## Step 3: Review

The heading is **Review & launch**. The status card at the top says one of three things.

| Status                           | Meaning                                                      |
| -------------------------------- | ------------------------------------------------------------ |
| **Checking Google Ads review**   | Sellify is confirming everything with Google. Wait a moment. |
| **Ready to create campaign**     | Nothing is blocking you.                                     |
| **Needs review before creating** | One or more items below need fixing first.                   |

Each blocking item is listed with what to change, like a missing horizontal image or too few headlines. Go back to the Creative or Setup step to fix it.

Sales campaigns also show a **Retail readiness** panel covering Merchant Center, the Google Ads link, approved products, conversion tracking and the listing group. Items marked **Blocks creating this campaign** have to be resolved; items marked **Required before going live** can wait until after creation.

Below that, the summary lists what will be created: product, goal, accounts, final URL, daily budget, country, target return on ad spend, and a count of the creative you selected.

Select **Create campaign**. There is no extra confirmation, because nothing starts spending.

## What happens next

When it works, the page says **Campaign created paused** and reminds you that it will not spend until someone enables it in Google Ads.

From here you can **Open go-live checklist**, **View in Google Ads** or **Start a new campaign**. See [Campaigns and go-live](https://sellify.ai/docs/google-ads-manager/campaigns-and-go-live) for the checklist.

## If something's not right

### It says the campaign couldn't be created

**Why this happens:** Google did not finish creating the campaign. That is usually a temporary problem on Google's side, or a setting Google rejected at the last moment.

**What to do:** select **Retry**. If it fails again, select **Edit campaign**, check the review items, and try once more. If the message says to contact support, do that before retrying, and include the campaign name.

### It says an earlier campaign with the same settings needs manual review

**Why this happens:** you already created a campaign for the same account, product address and goal, and it is being held for a manual check because it may be live in Google Ads.

**What to do:** open the earlier campaign in Google Ads and confirm it is paused or removed, then create this one again.

### My uploaded image was added to my library but not selected

**Why this happens:** the other slot already holds an image from a different product, or the image is not the shape the slot needs.

**What to do:** clear the other slot or upload an image for the same product, and check that square images go in the square slot and horizontal ones in the horizontal slot.

### It says the Google Ads connection needs re-authenticating

**Why this happens:** Sellify's link to Google Ads has expired.

**What to do:** this is fixed on Sellify's side. Contact support and mention the message you saw.

## Related

[Campaigns and go-live](https://sellify.ai/docs/google-ads-manager/campaigns-and-go-live) · [Connecting your account](https://sellify.ai/docs/google-ads-manager/connecting-your-account) · [Create your first image ad](https://sellify.ai/docs/create-ads/create-your-first-ad)