# Connect your Google Ads account

> Add the Google Ads account campaigns should be created in, and optionally Merchant Center and purchase tracking, from the Ad account tab.

The **Ad account** tab is where a workspace owner or admin tells Sellify which Google Ads account to create campaigns in. The page is titled **Before you start**, and you can come back to it whenever you like.

Members cannot manage accounts here. If you need an account connected, ask a workspace owner or admin.

## Before you start

Your Google Ads account has to be linked under Sellify's manager account in Google Ads before it can be connected here. That link is set up outside the app, so if you have not been through it yet, contact support with your Customer ID.

You will also need the account's 10-digit **Customer ID**. Find it in the top right of Google Ads.

## The readiness checks

The top of the page shows three rows, each with a status badge.

| Row                     | What it needs                                | Badges you will see                                                      |
| ----------------------- | -------------------------------------------- | ------------------------------------------------------------------------ |
| **Google Ads account**  | Required to create a campaign.               | **Connected**, **Not connected**                                         |
| **Merchant Center**     | Optional. Required only for Sales campaigns. | **Connected**, **Not verified**, **Not connected**                       |
| **Conversion tracking** | Recommended for optimisation.                | **Not set up**, **No account**, or the state of your purchase conversion |

Only the first row blocks you. The other two affect how well Google can optimise, and Sales campaigns will not pass review without Merchant Center.

## Connecting a Google Ads account

1. **Open the Ad account tab**

   Select **Ad account** in the Google Ads top bar. Scroll to the **Add account** card.

2. **Enter the account details**

   Type the account's **Customer ID** in the format shown and a **Customer name** so you recognise it later.

3. **Connect it**

   Select **Connect Google Ads account**. Sellify checks with Google that the account is active and linked under its manager account, then lists it under **Connected accounts**.

The first account you connect becomes the **Default**. If you connect more than one, use the account switcher in the top bar to choose which one the next campaign goes into. The one in use shows a **Selected** badge.

The **Create account** button under "Create a new account" is not available yet. Connect an existing account instead.

## Removing an account

Select **Remove** next to the account, then **Remove account** in the "Remove Google Ads account?" dialog.

This only stops Sellify offering that account for new campaigns. Nothing changes in Google Ads, and reconnecting the same Customer ID restores it.

## Merchant Center

Sales campaigns advertise products from a Merchant Center feed, so they need a Merchant Center account linked to the Google Ads account.

Under **Merchant Center account**, enter the **Merchant Center ID** and an **Account name**, then select **Save Merchant Center account**. Once it is saved, select **Verify Merchant Center link** to confirm it is linked to the selected Google Ads account. The badge turns to **Connected** when it is.

Leads and Traffic campaigns ignore this section entirely.

## Purchase tracking

Select **Set up purchase action** on the **Conversion tracking** row. Sellify creates a purchase conversion action in your Google Ads account so Google can optimise towards sales.

This creates the action in Google Ads. Adding the tracking tag to your website is still something you do on your side.

## Moving on

Once the **Google Ads account** row shows **Connected**, select **Next: Create campaign** at the bottom of the page.

## If something's not right

### It says the account isn't a client of the manager account

**Why this happens:** the Google Ads account you entered has not been linked under Sellify's manager account yet, or you entered a manager account rather than the client account underneath it.

**What to do:** check you are using the 10-digit Customer ID of the account that actually runs ads. If that is right, contact support with the ID so the link can be set up.

### It says the account is closed, cancelled, or not active

**Why this happens:** Google reports the account as anything other than enabled.

**What to do:** reopen or reactivate the account in Google Ads, then try connecting again.

### I can't manage accounts on the Ad account tab

**Why this happens:** only workspace owners and admins can manage Google Ads accounts.

**What to do:** ask an owner or admin to connect the account. You will still be able to create campaigns once it is there.

### Merchant Center shows Not verified

**Why this happens:** the Merchant Center account is saved but has not been checked against the Google Ads account you have selected.

**What to do:** make sure a Google Ads account is selected in the top bar, then select **Verify Merchant Center link**. If it still will not verify, confirm the two accounts are linked in Merchant Center.

## Related

[Google Ads Manager](https://sellify.ai/docs/google-ads-manager) · [Creating a campaign](https://sellify.ai/docs/google-ads-manager/creating-a-campaign) · [Invite members and understand roles](https://sellify.ai/docs/workspace-settings/members)