Connect your Google Ads account
Add the Google Ads account campaigns should be created in, and optionally Merchant Center and purchase tracking, from the Ad account tab.
The Ad account tab is where a workspace owner or admin tells Sellify which Google Ads account to create campaigns in. The page is titled Before you start, and you can come back to it whenever you like.
Members cannot manage accounts here. If you need an account connected, ask a workspace owner or admin.
Before you start
Your Google Ads account has to be linked under Sellify's manager account in Google Ads before it can be connected here. That link is set up outside the app, so if you have not been through it yet, contact support with your Customer ID.
You will also need the account's 10-digit Customer ID. Find it in the top right of Google Ads.
The readiness checks
The top of the page shows three rows, each with a status badge.
| Row | What it needs | Badges you will see |
|---|---|---|
| Google Ads account | Required to create a campaign. | Connected, Not connected |
| Merchant Center | Optional. Required only for Sales campaigns. | Connected, Not verified, Not connected |
| Conversion tracking | Recommended for optimisation. | Not set up, No account, or the state of your purchase conversion |
Only the first row blocks you. The other two affect how well Google can optimise, and Sales campaigns will not pass review without Merchant Center.
Connecting a Google Ads account
Open the Ad account tab
Select Ad account in the Google Ads top bar. Scroll to the Add account card.
Enter the account details
Type the account's Customer ID in the format shown and a Customer name so you recognise it later.
Connect it
Select Connect Google Ads account. Sellify checks with Google that the account is active and linked under its manager account, then lists it under Connected accounts.
The first account you connect becomes the Default. If you connect more than one, use the account switcher in the top bar to choose which one the next campaign goes into. The one in use shows a Selected badge.
The Create account button under "Create a new account" is not available yet. Connect an existing account instead.
Removing an account
Select Remove next to the account, then Remove account in the "Remove Google Ads account?" dialog.
This only stops Sellify offering that account for new campaigns. Nothing changes in Google Ads, and reconnecting the same Customer ID restores it.
Merchant Center
Sales campaigns advertise products from a Merchant Center feed, so they need a Merchant Center account linked to the Google Ads account.
Under Merchant Center account, enter the Merchant Center ID and an Account name, then select Save Merchant Center account. Once it is saved, select Verify Merchant Center link to confirm it is linked to the selected Google Ads account. The badge turns to Connected when it is.
Leads and Traffic campaigns ignore this section entirely.
Purchase tracking
Select Set up purchase action on the Conversion tracking row. Sellify creates a purchase conversion action in your Google Ads account so Google can optimise towards sales.
This creates the action in Google Ads. Adding the tracking tag to your website is still something you do on your side.
Moving on
Once the Google Ads account row shows Connected, select Next: Create campaign at the bottom of the page.
If something's not right
Related
Google Ads Manager · Creating a campaign · Invite members and understand roles