Check campaigns and go live
Every campaign Sellify has created, its paused status, and the checklist to clear before you switch it on in Google Ads.
The Campaigns tab lists every Google Ads campaign created from this workspace. The page heading is Google Ads campaigns.
Campaigns arrive here paused. Turning one on is something you do in Google Ads, after the go-live checklist is clear.
The campaign list
Each row shows the campaign and its product, Status, Paused readback, Target account, Budget, and when it was created and updated. The Next step column has a Go-live checklist button.
| Status | Meaning |
|---|---|
| Draft | Saved in Sellify but not yet created in Google Ads. |
| Paused | Created in Google Ads and not spending. This is where new campaigns land. |
| Active | Someone enabled it in Google Ads and Sellify has confirmed that. |
| Scheduled | Set to start on a later date. |
| Failed | Creation did not finish. |
Paused readback is Sellify's last confirmation from Google that the campaign is still paused. It updates when an owner or admin runs a status check.
Use the search box or the Status filter to narrow the list. Export CSV downloads the current view, up to the first 5,000 rows.
The menu at the end of each row has View details and Open in Google Ads. Owners and admins also see Remove on failed campaigns, which takes the row out of this list without touching Google Ads.
The campaign page
Select View details or the Go-live checklist button to open a campaign. Across the top you will see the campaign's status and a note that it was created paused.
Four tiles summarise the Target account, Daily budget, Goal and Country. Below them are the details you set in the wizard and the creative that was used.
The go-live checklist
The Go-live checklist card is the thing to read before you enable spend. Its badge says either Ready for manual enable or Review before enable.
| Item | What it checks |
|---|---|
| Billing active | Billing is set up in the Google Ads account. |
| Merchant Center linked and products approved | Sales campaigns only. Merchant Center is linked and has approved products. |
| Purchase conversion action present | Sales campaigns only. A purchase conversion exists so Google can optimise. |
| Final budget confirmation | Restates the daily budget so you confirm it before spend starts. |
Each item is marked ready, Needs attention, or not applicable when it does not apply to your goal. Fix anything marked Needs attention in Google Ads before you enable the campaign.
Switching the campaign on
Clear the checklist
Fix anything marked Needs attention, either here or in Google Ads.
Open the campaign in Google Ads
Select View in Google Ads. The link opens the campaign directly.
Enable it in Google Ads
Change the campaign from paused to enabled in Google Ads. Spend starts from that moment, billed by Google.
Confirm in Sellify
Back on the campaign page, an owner or admin can select Check status so Sellify records that the campaign is now live.
Checking a campaign's status
Check status asks Google Ads for the campaign's current state and updates the Paused readback and status badge. It is how Sellify notices a campaign you enabled by hand.
Only owners and admins see the button. It only works on campaigns that were created in Google Ads, so it does nothing on a Draft or Failed campaign.
If something's not right
Related
Creating a campaign · Connecting your account · Google Ads Manager