Glossary
Plain-English definitions of the main product, research, creative and workspace terms.
Use this glossary to understand the main terms in the guides. Wherever you see a dotted underline in the docs, hovering gives a short definition — click it to jump here for the full entry.
A
Ad board
Definition
A collection used to organize saved advertising references or creative in the relevant library.
Why it matters
Check whether you are organizing competitor research or your own generated ads.
Ad creative
Definition
The image and copy a customer sees in an advertisement.
Why it matters
Creating an asset does not launch a campaign.
Aspect ratio
Definition
The relationship between image width and height, such as 1:1 or 9:16.
Why it matters
Choose a shape that suits the intended placement and inspect the result.
B
Buying angle
Definition
A reason a particular customer might care about the product.
Why it matters
Choose a benefit you can support, then express it in the ad.
C
Campaign
Definition
The advertising delivery setup, including such settings as audience and budget.
Why it matters
It is separate from making a creative asset.
Chat project
Definition
A group used to organize Agent conversations.
Why it matters
It is different from a product or saved buying-angle record.
Credits
Definition
Units used by metered actions, subject to the workspace’s access arrangement.
Why it matters
A credit balance and a product allowance are different limits.
F
Fin AI
Definition
An automated support assistant when enabled in the support chat.
Why it matters
It is separate from Sellify Agent; ask the support team about unresolved account issues.
H
Hero image
Definition
A product image available for use as creative context.
Why it matters
It should show the real item, variant and visible details.
Hook
Definition
The opening line or idea used to introduce an angle.
Why it matters
A hook attracts attention; it does not replace evidence for the claim.
O
Offer
Definition
The commercial terms you actually provide, such as a genuine bundle or discount.
Why it matters
The creative, destination page and checkout should agree.
P
Parent product
Definition
The thing you run ads for, not a line in your catalog. A shop with 1,000 SKUs usually has only a handful of parent products.
Why it matters
Angles and ads are generated per parent product. Splitting one product into variants means separate angle sets and uses the product allowance faster.
Product
Definition
A saved record containing information about an item you sell.
Why it matters
Accurate product context supports better research and creative.
Product allowance
Definition
The number of product records permitted by the workspace’s access arrangement.
Why it matters
Adding credits does not necessarily increase product capacity.
W
Workspace
Definition
The working area selected in Sellify, with its own membership and available product work.
Why it matters
Check it first when expected work or controls seem missing.