# Read the Ads page

> The home of Facebook Ads Manager. Performance at a glance, AI copy suggestions, and every campaign and ad in one table.

The **Ads** page is what opens when you select **Facebook Ads Manager**. It is built for the daily check: is spend where you expect, what is working, and what needs switching on or off.

## Choosing an ad account

The picker in the top right sets which ad account the whole page shows. If you imported more than one, switch here. Your default account is selected to begin with.

Next to it are **New Campaign**, the Settings gear, and on larger screens **Show assistant**.

## Performance

The chart at the top plots one metric over a period. Pick the metric from the dropdown and the range from **Last 7 days**, **Last 14 days** or **Last 30 days**.

| Metric                      | What it means                                      |
| --------------------------- | -------------------------------------------------- |
| **Amount spent**            | What Meta charged over the period. The default.    |
| **Purchases**               | Purchases Meta attributed to your ads.             |
| **ROAS**                    | Return on ad spend. Revenue divided by spend.      |
| **Cost per purchase**       | Spend divided by purchases.                        |
| **Cost per click**          | Spend divided by clicks.                           |
| **Cost per 1K impressions** | What a thousand views cost.                        |
| **CTR**                     | Click-through rate. Clicks divided by impressions. |
| **Impressions**             | Times an ad was shown.                             |
| **Clicks**                  | Times someone clicked.                             |

## AI suggestions

The **AI suggestions** card finds your top-performing ads by click-through rate. Open it, pick an ad, and Sellify writes fresh copy variations for the same image. Each variation has a copy button; **Copied** confirms it is on your clipboard. Paste it into a new ad when you build one.

Suggestions appear once your ads have run long enough to have data. Generating them uses a small amount of [credits](https://sellify.ai/docs/credits).

## Campaigns and ads

Below the cards, switch between **Active campaigns** and **Ads**.

### Active campaigns

Each row shows the campaign's **Name**, **Status**, **Daily budget** and your chosen metrics. **Spent**, **Results** and **ROAS** show by default; open **Display settings** to add **Cost per result**, **Impressions**, **Clicks**, **CTR**, **CPM** or **CPC**.

Paused campaigns are hidden by default. Turn on **Show paused campaigns** to see them. Search by name, or filter by **Status**.

A budget of **ABO** means the budget is set per ad set rather than on the campaign.

### What the statuses mean

| Status          | Meaning                                                                 |
| --------------- | ----------------------------------------------------------------------- |
| **Starting up** | Live, but nothing delivered yet. Meta is still reviewing or ramping up. |
| **Running**     | Delivering. If it says no conversions yet, that is normal early on.     |
| **Scheduled**   | Waiting for its start date.                                             |
| **Paused**      | Not delivering because it is switched off.                              |
| **Completed**   | Past its end date.                                                      |
| **Draft**       | Not yet published to Meta.                                              |
| **Failed**      | Publishing did not finish.                                              |
| **Archived**    | Archived in Meta.                                                       |

### Doing things from a row

Hover a row for the on/off switch and the **Edit campaign** gear. Tick rows to **Resume** several at once. See [Managing campaigns](https://sellify.ai/docs/facebook-ads-manager/managing-campaigns).

Select a campaign name to open its own page, with a funnel, trends and its ad sets.

### Ads

The **Ads** table lists every ad across the account with its thumbnail, status, **Ad Set**, **Campaign** and metrics. Select an ad to open **Ad details**, which shows the creative, **Primary text**, **Headline**, **Call to action**, **Destination URL** and the Page and Instagram identity it runs under, plus an **Edit ad** button.

## How fresh the numbers are

Once connected, recent results refresh about every 30 minutes and a deeper refresh of the last 90 days runs once a day. Campaign structure re-syncs daily too.

Need it now? **Refresh data** on a campaign page, or **Sync insights** in Settings, asks Meta for an immediate update.

## If something's not right

### The page says No campaigns found

**Why this happens:** Meta has not finished sending your campaigns yet, or the selected ad account has none.

**What to do:** check the ad account picker in the top right, then wait for the sync. The "Loading historical data" bar shows progress. You can create a new campaign in the meantime.

### A campaign I know exists isn't in the table

**Why this happens:** it is paused, and paused campaigns are hidden by default.

**What to do:** open **Display settings** and turn on **Show paused campaigns**.

### The chart says Unable to load metrics

**Why this happens:** the request to Meta failed.

**What to do:** reload the page. If it keeps failing, open a campaign page and select **Refresh data**.

### AI suggestions says No data yet

**Why this happens:** it needs ads with enough results to rank by click-through rate.

**What to do:** let your ads run. Suggestions appear once results come in.

## Related

[Managing campaigns](https://sellify.ai/docs/facebook-ads-manager/managing-campaigns) · [Campaign setup](https://sellify.ai/docs/facebook-ads-manager/campaign-setup) · [Connecting Meta](https://sellify.ai/docs/facebook-ads-manager/connecting-meta)