Launch a campaign
The pre-launch setup check catches the mistakes that waste a first day on Meta. Clear it, launch, then switch the campaign on.
The Launch button sits at the top of the Build step. It stays greyed until every blocking check has passed, and hovering it tells you the first thing in the way.
The pre-launch setup check
The Pre-launch setup check card runs as you build. Its tag reads Checking, then a count of blockers or warnings, or Ready. Review before spend means only warnings remain, and you can launch.
| Check | Blocks launch when |
|---|---|
| Ad account selected | No ad account is chosen, or the chosen one is no longer reachable. |
| Pixel bound | The objective needs a pixel and an ad set does not have one. |
| Conversion event configured | A pixel-bound ad set has no conversion event. A warning if the event is unusual for sales, or if Meta has not seen it fire recently. |
| Destination URL present | An ad that needs a link does not have a valid one. A warning for reused creatives whose link cannot be checked here. |
| Campaign enabled | Never blocks. It is a reminder that campaigns are created paused. |
Each failed row says what to do, like "Open each affected ad set and select a pixel in Tracking".
If the card says "Unable to verify Meta setup right now", select Refresh in the header and it re-runs.
Launching
Check the count
The top bar shows how many ad sets and ads are ready out of the total. Every ad set needs at least one ad.
Select Launch
Sellify publishes the campaign, then each ad set in turn, with "Publishing to Meta. This can take a moment per ad set." as it goes.
Read the result
Campaign launched means it is in Meta. The campaign's page opens. Launch failed shows Meta's reason and a Back to build button.
Launched campaigns start paused
Sellify creates the campaign and its ad sets in Meta switched off. Nothing spends yet. When you are ready, flip the switch on the campaign row on the Ads page, or turn it on in Meta Ads Manager.
If something's not right
Related
Managing campaigns · Building ad sets and ads · Why is my campaign off after launching?