# Why is my campaign off after launching?

> Every campaign is created paused on purpose. Flip the switch on its row when you are ready to spend.

**Because that is how Sellify launches them.** Every campaign and ad set is created in Meta switched off, so nothing spends until someone decides it should.

Hover the campaign's row on the **Ads** page and use the switch, or open the campaign and select **Resume campaign**. You can also turn it on in Meta Ads Manager.

Check the pre-launch check was clear first, especially the pixel and conversion event rows for Sales campaigns.

## Related

[Launching](https://sellify.ai/docs/facebook-ads-manager/launching) · [Managing campaigns](https://sellify.ai/docs/facebook-ads-manager/managing-campaigns)