FACEBOOK ADS MANAGER · FREQUENTLY ASKED QUESTIONS
Why is my campaign off after launching?
Every campaign is created paused on purpose. Flip the switch on its row when you are ready to spend.
Because that is how Sellify launches them. Every campaign and ad set is created in Meta switched off, so nothing spends until someone decides it should.
Hover the campaign's row on the Ads page and use the switch, or open the campaign and select Resume campaign. You can also turn it on in Meta Ads Manager.
Check the pre-launch check was clear first, especially the pixel and conversion event rows for Sales campaigns.