FACEBOOK ADS MANAGER · FREQUENTLY ASKED QUESTIONS
How often do the numbers update?
Recent days refresh about every 30 minutes, older data daily. Refresh data pulls an update right away.
About every 30 minutes for recent days. A deeper refresh of the last 90 days runs once a day, and campaign structure re-syncs daily.
When you first connect, recent history loads first and older history fills in behind the "Loading historical data" bar.
For an immediate update, select Refresh data on a campaign page or Sync insights in Settings → Facebook Ads Manager.