Build ad sets and ads
The Build step. Add ad sets for targeting and schedule, then fill each one with ads from your library, your Sellify ads, or an existing post.
After Campaign setup comes Build. A campaign holds one or more ad sets, and each ad set holds the ads it runs. Ad sets carry the targeting, placements and schedule; ads carry the creative and copy.
The bar at the top shows the campaign name, how many ad sets and ads you have, how many are ready, and Saving... / Saved as it autosaves.
The Library
The left panel is your Library. Drop images or videos onto it, or select it to upload. It takes JPG, PNG, WebP, MP4 and MOV. Anything here can be picked into an ad.
Ad sets
The right side lists Ad sets with a New ad set button. Each card shows the ad set's name, age range and country, and No creatives until you add an ad.
The icons on a card open its settings, duplicate it, or delete it. You cannot delete the last one.
Ad set settings
Select the gear to open the Ad set panel.
| Setting | What to do |
|---|---|
| Ad set name | Something descriptive, like the offer and audience. |
| Facebook Page | Required. The Page the ads run under. |
| Instagram account (optional) | The Instagram identity, if you want ads there. |
| Conversion pixel | The pixel that measures results. Needed for Sales and other conversion objectives. |
| Budget type and Budget | Only when the campaign uses Ad set budgets. |
| Start date and End date | Read in the timezone set in Settings. |
| Location | Search countries, regions or continents under Target, or switch on Global reach and list exclusions instead. Starts on United States. |
| Advantage+ audience | Recommended. Lets Meta find the audience. |
| Age range and Gender | Narrow the audience when you have a reason to. |
| Placements | Facebook and Instagram, with Feed, Stories and Reels for each. |
Estimated audience size updates as you change targeting. It shows Unavailable when Meta will not provide an estimate for your login.
In Advanced you also get Performance goal, Conversion event, Detailed targeting (interests), Devices and, for ad-set budgets, a per-ad-set Bid strategy. Leave Performance goal and Conversion event on Automatic unless you know the event you want.
Ads
Inside an ad set, select the Add ad tile and choose where the ad comes from.
| Option | What it does |
|---|---|
| Upload creative | A new ad from an image or video in your Library or from your Sellify ads. |
| Use existing post | Promote a post already on your Page. |
| Use existing creative | Reuse a creative already in the ad account. |
Building a new ad
Pick the creative
Under Pick from Library, switch between Uploads and Ads Maker. Ads Maker shows the ads you generated in Sellify, with a dropdown for All Ads Maker ads or a single folder.
Write the copy
Fill in Primary text and Headline. Both are needed to launch.
Choose the button
Pick a Call to action. Learn More is the default; Shop Now, Sign Up, Subscribe and Download are among the alternatives.
Set the destination
Type the Destination URL. Add URL parameters if you track campaigns with them.
Check the preview
The Preview shows the ad in Facebook Feed, Instagram Feed, Facebook Story, Instagram Story, Facebook Reels and Instagram Reels. Select Regenerate after changing the creative or copy.
Multi-advertiser ads lets your ad appear alongside others in one unit, which can mean Meta resizes or crops it.
Existing posts and creatives
When you promote an existing post or creative, the button, destination and creative come from that post. Sellify shows "Set by the selected post/creative" where you would normally type them. If your post is not listed, enter its ID under Or enter a post ID manually.
Related
Launching · Campaign setup · Find, review and download your ads