Edit an ad
Read why an ad was built the way it was, fix the copy, change the image with a written instruction, and spin off variations.
Open any ad from Ad library. You get the image, a short explanation of the thinking behind it, and the ad copy. The copy and the image can both be changed without regenerating from scratch.
Why this creative
The Why this creative panel shows an Angle chip and, when Sellify has them, Awareness and Funnel chips. Read it before changing anything. An ad that looks wrong is often aimed at a different stage of the customer's journey than the one you had in mind.
The ad copy
Three fields sit with the image:
| Field | Limit |
|---|---|
| Primary text | No counter |
| Headline | 60 characters |
| Description | 60 characters |
Each field is editable in place and shows a character counter where a limit applies. Saving an edited field is a small metered action (about 0.2 credits, see costs).
Regenerate copy rewrites the copy without touching the image (about 0.3 credits). If you have edited some fields yourself, Regenerate replaces only the automatic copy and keeps your edits; tick Replace edited copy too if you want everything rewritten.
Backup copy means it needs a read
When the automatic copy fails its checks, the ad shows a Backup copy badge and the notice "We could not write copy from the image, so this ad uses simpler text." The backup is built from your product details. Read it before the ad goes live, or use Regenerate copy. The notice also states the reason, for example that the AI copy failed the claim checks on every attempt or that the copy model timed out.
Edit the image
Edit image opens the editor for the ad you are viewing.
Describe the change
Write the instruction in plain language. The placeholder suggests "Try: make the headline more relatable to busy moms". The field takes up to 2,000 characters. Change one thing at a time; short, specific instructions succeed more often than long ones.
Attach references if useful
Add asset attaches up to 5 images, PNG, JPEG or WebP, 8 MB each. Attaching more, or a different file type, shows a message naming the rule.
Check the aspect ratio
Aspect Ratio offers 1:1 (Square), 4:5 (Portrait), 16:9 (Landscape) and 9:16 (Story / Reel). Edited images come out at exactly 1080×1080, 1080×1350, 1920×1080 or 1080×1920 pixels, the sizes Meta expects.
Submit
The button shows the estimated cost (about 14 credits). Sellify confirms with "Image edit started" and the new version appears when it is ready.
Remove background strips the background from the version you are looking at (about 0.05 credits). It is a separate action from a prompted edit.
Versions
Every edit creates a new version instead of overwriting the last one. Previous and Next step through them, with a counter such as 2 / 3 showing where you are.
Save current version makes the version you are viewing the one the library, folders and downloads use. That is also how you undo: step back to the version you liked and save it.
A version that failed shows "Version N failed" with the reason and a Retry control. An edit that never starts is released after 30 minutes, and one that starts but never finishes is marked failed after 90 minutes ("Image edit timed out. Please try again."), so a stuck edit stops blocking the ad on its own.
Create variations
Create variation takes an ad you like and generates new ones from it. Describe what should change (the placeholder suggests "change the headline to focus on saving time, use a warmer color palette"), choose 1, 3, 5, 8 or 10 variations, and submit.
Variations run as a separate generation. The original ad is not overwritten. The run shows up under Recent generations with the Variation category, and each result is a normal ad you can edit, file and download.
This is the fastest way to test one idea properly: get one ad right, then spin off variations of the headline rather than starting over.
Other controls on an open ad
Download saves the current version. Save to folders files the ad. Delete removes it from All ads and every folder (it can be restored, see Find, review and download your ads). When you opened the ad from a folder, Remove takes it out of that folder only.
Destination URL for your Meta ad shows the product page the ad should send people to, with Copy and Open. Check it before you launch anything.
What it costs
Provider configuration can override these figures; the button always shows the estimate before you confirm, and work is charged on success only.
| Action | About |
|---|---|
| Prompted image edit | 14 credits |
| Remove background | 0.05 credits |
| Regenerate copy | 0.3 credits |
| Save an edited copy field | 0.2 credits |
| Variations | Same curve as generation: about 15 credits for one, 73 for five, 145 for ten, scaling between those |
If something is not right
Related
Find, review and download your ads · Organize ads into folders · Understand credits before generating