# Create your first image ad

> Choose a product and angle or write a brief, then generate a small first batch.

Start with a saved product, accurate images and one clear angle. Have enough [credits](https://sellify.ai/docs/credits) for the action and check that creative generation is available in your workspace.

Use the [ad brief and review checklist](https://sellify.ai/docs/create-ads) before you generate and again when you review the result.

![A one-image brief uses the example chair and asks for accurate imagery without invented discounts or medical claims.](https://sellify.ai/images/docs/walkthroughs/ad-builder-brief.webp)

## Watch the walkthrough

Video: [Create and review an image ad](https://docs-media.app.sellify.ai/videos/docs/create-image-ad.concise.mp4)

1. Select your product and accurate photos.
2. Write a focused brief. Start with one image; generation uses credits.
3. Find the completed result in Ad library.
4. Review the image and claims. Download when ready.
5. Edit image creates a new version. Review it before exporting.

## Choose a starting point

Open **Create ads → Create an ad**. You can also use **Create ads from this angle** on a buying angle. Check the selected product and angle when the screen opens.

Opening **Image Ads** without picking a screen sends you to the most useful place: a link from a product or angle opens **Create an ad** with those details filled in, a workspace that already has ads opens **Ad library**, and a workspace with none opens **Clone winning ads**.

The current screen offers two paths:

| Path                    | Use it when                                                                  |
| ----------------------- | ---------------------------------------------------------------------------- |
| Start from your product | You want to select the product, angle, style and offer in a structured form. |
| Describe your ad        | You have a specific brief or want more control over the visual direction.    |

![The structured builder carries the product and selected angle into ad creation.](https://sellify.ai/images/docs/walkthroughs/ad-builder-product.webp)

## Start from your product

1. Select the **Product**.
2. Review the product shots. Four hero images are selected by default, and the picker says how many you can choose. A product with no hero images shows a note that ads will still generate without the actual product shot; add images first for a usable result.
3. Choose the **Angle** you want to communicate.
4. Choose an **Aspect ratio** appropriate to the placement: square, portrait or story-shaped.
5. Under **Ad style**, select **Let me pick** and one or more styles, or **Let AI pick** for a balanced mix.
6. Choose a genuine **Offer**, or keep **No offer**.
7. Set the batch size, from one to five images. One image is enough to check the initial direction; it costs about 15 credits, and five cost about 73.
8. Select **Generate** once and wait for the result. The button shows the number of ads and the estimated credits before you confirm, and work is charged on success only.

A style label is a creative structure, not permission to invent proof. Only use a testimonial, statistic, before-and-after result or comparison when the underlying claim is supported.

## Describe your ad

1. Select **Describe your ad**.
2. Select the product and, when useful, a buying angle.
3. Review the product shots and aspect ratio.
4. Write the brief in **Describe your ad**. Include the visual, headline, call to action and anything that must stay accurate.
5. Use **Add asset** when you have an appropriate reference to provide: up to 5 images, PNG, JPEG or WebP, 8 MB each. You can also drag images in or paste them. They are attached to that generation rather than added to the product's images.
6. Choose the number of images, then select **Generate ads** once.

For example, adapt this brief to your own product:

> Create a clean square ad using the selected product photos. Keep the shape and colors accurate. Use a warm off-white background and a simple composition. Headline: \[your supported message]. Call to action: \[your next step]. Do not add prices, discounts, reviews or performance claims that I have not supplied.

The current brief field shows a 3,000-character counter. Keep the instructions focused rather than filling the space.

## Wait and open the result

The screen shows generation status and a **Latest generation** area, moving through **Queued**, **Generating** and **Ready** (or **Needs attention** if something failed). Use **Open generation** when the result is ready. You can keep editing the form while a job runs; that does not change the already submitted job.

If progress looks stuck, check the generation and **Ad library** before submitting again. **Regenerate**, **Generate more** and **Rerun** request more work; they are not refresh buttons and may use additional credits.

![A completed one-image test generation with its brief, destination URL and Download control](https://sellify.ai/images/docs/getting-started/ad-result.jpg)

## Finish the first pass

Review the image against your product photos and brief. Check the actual words in the image at a readable size. Then [download and organize it](https://sellify.ai/docs/create-ads/library-and-downloads).

The destination URL should be your product or landing page, not the Sellify generation page. Creating this asset does not launch a Meta campaign.

## Related

[Find, review and download your ads](https://sellify.ai/docs/create-ads/library-and-downloads) · [Edit an ad](https://sellify.ai/docs/create-ads/edit-an-ad) · [What's the difference between cloning and building an ad?](https://sellify.ai/docs/create-ads/faq/whats-the-difference-between-cloning-and-building)