Follow brands
Follow the brands worth watching so their new ads collect in one place, and open a brand's page to see everything it runs.
Following a brand keeps its ads together so you do not have to search for them again. Competitor research stops being something you remember to do and becomes something that accumulates.
Follow a brand
Four ways, all doing the same thing:
- Follow brand in the menu on any ad card. It reads Unfollow brand once you follow.
- Follow at the top of a brand's own page.
- Follow on a brand tile under Top brands you can follow on the Following page, or Follow all to take the whole strip.
- Add brand manually on the Following page, which searches brands by name.
If Sellify has not collected a brand's ads yet, the brand page offers Request brand scrape. Collection runs in the background; check back later.
Two places called Following
Following means two slightly different things depending on where you are.
| Where | What you get |
|---|---|
| Following view on the Discovery page | An ad feed. The newest ads from the brands you follow, mixed together. |
| Following page in the Ad Spy menu | A brand roster. The list of brands themselves, not their ads. |
Use the feed when you want to see what is new. Use the roster when you want to manage who you follow.
Fetching the feed is metered: each live fetch of a followed brand's ads costs about 0.15 credits. See Understand credits.
The feed
Open Ad Spy → Discovery and switch to the Following view. The sort menu adds Recommended alongside Newest, Top Performers and Stars.
Narrow the feed with the brand picker, which offers Select all and Clear all so you can apply a subset. Useful when you follow thirty brands but only care about four this week.
The roster
The Following page has two parts.
Top brands you can follow suggests brands to add, with chips for All, Top Brands and a high-ticket group. If you pick one of your products, a Recommended for your product strip suggests brands matched to it, with Refresh to rerun the matching. Refreshing brand recommendations costs about 3 credits. Where Sellify describes a service business, the label reads "service" instead of "product".
Brands you're following is the roster itself. Search it, sort it by Most active ads, Brand name (A-Z) or Recently followed, filter by niche, and set Rows per page when the list gets long. Each row opens that brand's ads.
Unfollow a brand
On the roster, the button next to a brand reads Following and changes to Unfollow when you hover it. You can also use Unfollow brand in an ad card's menu, or the button on the brand's own page.
Look at one brand
Selecting a brand name opens Brand Spy, that brand's own page. It has two tabs.
Overview opens with Brand intelligence, a set of cards on how the brand runs ads:
| Card | What it shows |
|---|---|
| Media mix | The split across Videos, Images & memes, Carousels and Other. |
| Active-ads trend | How many ads were launched month by month. |
| Most popular hooks | Opening lines from the brand's video ads. |
| Most used landing pages | Where the ads point, with View ads using this landing page to filter to them. |
All ads lists everything the brand is running. Sort by Most shown, Most active, Longest running, Newest or Oldest, over a window of 3mo, 6mo, 12mo or All time. Refresh pulls the brand's latest ads from Meta; a refresh costs about 0.15 credits.
Seeing one competitor's full set at once tells you more than twenty scattered ads from twenty brands, because you can see which concepts they committed to and which they tried once and dropped.
Who to follow
- Direct competitors selling the same thing.
- Brands one size up from you, since they are usually testing more.
- Brands outside your category whose advertising you admire.
Following itself is free and the roster is easy to prune, so err on the side of adding. Fetching and refreshing their ads is what uses credits.
If something's not right
Related
Discover and save competitor ads · Study curated expert picks · Organize saved ads into boards · Understand credits