# Study curated expert picks

> Open the collections the Sellify team curates, study one creative pattern at a time and save or recreate the ads you like.

**Expert picks** are collections of ads chosen by the Sellify team rather than found by search. Each collection groups ads around one theme so you can study a single pattern instead of scrolling a mixed feed.

Open **Ad Spy → Expert picks**. The page describes the collections as curated examples selected for strong hooks, clear offers and creative patterns worth studying.

## Browse the collections

The list shows each collection with three columns: **Collection**, **Ads** (how many it holds) and **Updated**. A collection marked **Auto-picked** was assembled automatically rather than hand-selected.

Select a collection to open it. Inside, the ads are grouped by visual format so images, videos and carousels sit in their own sections.

## Work with an ad in a collection

Each ad offers the same actions as elsewhere in Ad Spy.

| Action                       | What it does                                                                         |
| ---------------------------- | ------------------------------------------------------------------------------------ |
| Select the card              | Opens the full ad with its copy, brand, format and landing page.                     |
| **Save ad**                  | Opens **Save to boards** so you can file it.                                         |
| **Transcribe Script**        | Pulls the spoken script out of a video ad. Uses credits.                             |
| **Recreate with my product** | Rebuilds an image ad around one of your products. Needs a product in your workspace. |

Saving and following are covered in [Organize saved ads into boards](https://sellify.ai/docs/ad-spy/boards) and [Follow brands](https://sellify.ai/docs/ad-spy/following-brands). Transcription and recreation costs are listed in [Discover and save competitor ads](https://sellify.ai/docs/ad-spy/discover-and-save).

## Share a collection

A collection can be shared with a public link, the same way a board can. Select **Share** on the collection to create the link and copy it. Once a link exists the button reads **Manage share link**, where you can copy it again or revoke it.

Anyone with the link can view the collection read-only, without signing in to Sellify.

## When to use expert picks

Discovery is better when you know what you are looking for. Expert picks are better when you do not. If you have a new product and no idea what kind of ad to make, a curated collection is a faster start than a keyword search, because someone has already filtered out the noise.

Treat the collections as research, not proof. A curated ad shows a pattern worth understanding; it does not show that the pattern will work for your product. See [Plan competitor research](https://sellify.ai/docs/ad-spy) for how to record what you learn.

## Related

[Discover and save competitor ads](https://sellify.ai/docs/ad-spy/discover-and-save) · [Organize saved ads into boards](https://sellify.ai/docs/ad-spy/boards) · [Use a reference without copying its claims](https://sellify.ai/docs/create-ads/clone-a-reference)